Looking for Ways to Elevate Your Business in 2021? We’ve Got New Marketing Tools for Our Members!
With 2020 finally behind us, you’re probably thinking of ways to keep your business moving forward in the upcoming year. While great customer service and experienced staff are key to any successful business, it’s important to remember that some good-old-fashioned marketing can go a long way!
NADCA is continuously at work for our members — elevating the value of membership; providing innovative, industry-specific business tools; and helping you cultivate successful businesses.
The latest in these efforts is the creation of three new infographics, each specifically designed to:
- Help you get the most out of your membership
- Promote the automatic insertion of a NADCA-certified Air Systems Cleaning Specialist responsible for the specified project in general specs among construction and building professionals
- Broadcast the benefits of ACR, The NADCA Standard, and the importance of using NADCA professionals for both commercial and homeowner HVAC cleaning projects
The Benefits of NADCA Membership
As a member, are you taking advantage of everything at your disposal? Now you can find out with a simple glance! Our Benefits of NADCA Membership infographic shows all the benefits of NADCA membership — all in one place. Just download and use the infographic as a tool to share the value of membership. Not only will new members receive it upon joining, but it will be used at various events to get the word out on all that NADCA has to offer.
Commercial Standards and General Specifications
Spec writing is often a regular part of the job for architects, engineers, facility managers, and specifiers. Why not make it simple for them to instill the highest level of HVAC system cleaning — by requiring a NADCA member to clean to the NADCA Standard?
Our General Specification infographic promotes NADCA’s general specification document, written in collaboration with the Construction Specifications Institute (CSI), which utilizes an easy plug-and-play template. Every time a commercial job specifies the use of a NADCA member, they’re seeking both your business and a job well done.
Breathing Clean: Educating the Media and Homeowners
Finally, as the topic of air quality is trending more than ever, NADCA has created our new Breathing Clean infographic to help educate and protect the homeowner.
NADCA has been reaching out to bloggers and consumer media, and recent efforts have generated mainstream media stories that continue to broaden our reach with the consumer about the benefits of proper air duct cleaning, the importance of hiring a NADCA member, and avoiding scams. For instance, NADCA recently made its debut in Real Simple® magazine! This placement was a result of our outreach efforts with mainstream media. These types of stories drive traffic to member websites by linking directly to the NADCA Find a Professional directory.
NADCA developed the Breathing Clean infographic to attract even more media interest by using it in media kits and as posts on homeowner-focused social media pages.
Naturally, members can use the Breathing Clean infographic for your own marketing efforts! Just download the PDF, print it out to give to your customers, or post it on your business’s website to educate homeowners about the benefits of doing the job right.