How to Put the Power of NADCA Marketing to Work for Your Business

Posted on 02/11/2020

NADCA is constantly promoting the importance of air duct cleaning by qualified NADCA members in the commercial and residential space with everything from marketing to advocacy. We work hard to educate consumers on the importance of cleaning air ducts, hiring a NADCA member to do the work, and how to know a scam when they see it. All of our marketing efforts promote our members, and lead consumers directly to our Find a Professional Directory, effectively generating business for our members through website referrals.

Our members have a powerful tool for setting their business apart from the competition – the NADCA brand! Membership alone proves your commitment to quality work, and provides a strong competitive advantage, ultimately increasing your bottom line. 

Your membership includes access to a huge catalog of members-only marketing resources, like the NADCA logo; commercial consumer marketing tool kits and presentations; grab-and-go Breathing Clean consumer marketing materials and graphics; mobile apps and inspection forms; and more. Simply log-in at nadca.com and visit the members-only section to download these toolkits and access social media graphics, messaging, videos, and more.

NADCA is busy every day with all sorts of marketing and social media campaigns to help drive business to our members. For the commercial side of our industry, NADCA has had tremendous success with marketing the NADCA General Specification in CSI 3-Part Format. We’ve connected with countless mechanical engineers, architects, and specifiers to promote the specification, as well as the importance of hiring NADCA members and ASCS-certified individuals for oversight of commercial HVAC cleaning projects. Our outreach has connected NADCA with more than 11,000 professionals in the AEC space, ensuring that NADCA membership and certification are included in commercial bid specifications. This work drives business directly to our members, and delivers a substantial membership return-on-investment.

From a consumer/residential marketing perspective, you’ve no doubt heard about Breathing Clean, NADCA’s consumer campaign promoting NADCA membership and proper air duct cleaning to residential consumers. The Breathing Clean campaign includes public-service announcement (PSA) videos, a Breathing Clean blog with helpful hints and reminders for air duct cleaning, and social media and marketing communications that resonate with consumers and ultimately promote NADCA members.

NADCA’s marketing efforts to promote Breathing Clean and NADCA membership through the North American Precis Syndicate have reached nearly 189,000,000 households with our “You Get What You Pay For” PSA.

Don’t miss out on the opportunity to take advantage of this tremendous consumer marketing campaign, and put it to work for your own business. As mentioned above, toolkits and access to social media graphics, messaging, videos, and more are available to members by simply logging in at nadca.com, and visiting the members-only section.

These are just a few ways NADCA is working hard for you, our members. We’ll continue to educate consumers on the benefits of air duct cleaning, as well as the importance of hiring NADCA members to do the work. We know that all our marketing efforts should ultimately generate new business for our members. That’s putting the power of NADCA to work for your business!
 

Type: 
Industry News