NADCA Recognized with Red Chair Award for Unwavering Commitment to Mission
MT. LAUREL, N.J. – December 27, 2017 –NADCA, the HVAC Inspection, Cleaning and Restoration Association, was recently honored by its management partner, AH, with a Red Chair Award for its unwavering commitment to mission at the 5th annual Leadership Forum.
NADCA’s mission is to represent qualified companies engaged in the inspection, cleaning and restoration of HVAC systems and to be the number one resource for consumers and other entities seeking air duct cleaning services. In support of this mission, the association established an anti-fraud task force to combat scammers and fraudulent companies taking advantage of unsuspecting homeowners within the growing air duct cleaning industry. The task force of committed volunteers worked to identify a strategy for educating consumers and promoting proper cleaning methods by qualified professionals. The result was NADCA’s Breathing Clean initiative.
Breathing Clean offers a centralized hub within the NADCA website dedicated to educating consumers about the benefits of air duct cleaning and the importance of hiring a qualified company to perform the service with helpful resources including the Homeowner’s Guide to Air Duct Cleaning and video PSAs. To date, Breathing Clean content shared through the website and on social media has resulted in more than 84,000 impressions with a reach of 184 million readers. In addition, the strategic social media marketing of the campaign has resulted in a 50% increase in consumer visits to the Breathing Clean section of the NADCA website. As part of the initiative, NADCA has engaged its members to serve as Breathing Clean Champions by providing a marketing toolkit that can be used to help educate their customers and promote the use of NADCA member companies to their local markets.
“NADCA is honored and proud to be recognized with a Red Chair Award for its commitment to mission through the Breathing Clean initiative,” said Chief Staff Executive, Jodi Araujo. “This campaign not only supports homeowners, but it was created to advocate for our members as well—by shedding light on the scammers within the industry, we’re helping our members earn more customers and grow their businesses.”
The 2017 Red Chair Award winners were chosen by a third-party panel of judges from applications submitted by each association. An evening reception at the AH Leadership Forum featured the awards ceremony, which was designed to celebrate measurable success achieved by client partners throughout the year. Each award recognized an accomplishment that is related to one of the AH pillars: Multi-dimensional Growth, Engaged and Disciplined Leadership, Intelligent Use of Technology and an Unwavering Commitment to Mission.
Other categories include:
- Multi-dimensional Growth – awarded to NADCA in 2015
- Engaged and Disciplined Leadership
- Intelligent Use of Technology
To learn more about NADCA and the Breathing Clean initiative, visit nadca.com or breathingclean.com.
About NADCA:
The HVAC Inspection, Cleaning and Restoration Association, otherwise known as the National Air Duct Cleaners Association (NADCA) was formed in 1989 as a non-profit association of companies engaged in the cleaning of HVAC systems. NADCA’s mission is to represent qualified companies engaged in the inspection, cleaning and restoration of HVAC systems, promote source removal as the only acceptable method of cleaning, establish industry standards for the association, and assist NADCA members in providing high-quality service to their customers. With approximately 1,200 members, NADCA is made up of a diverse group of HVAC industry professionals, including air systems cleaning specialists, mold remediators, and HVAC inspectors. To learn more about NADCA, visit www.nadca.com.
About AH:
AH is a professional services firm that specializes in helping non-profit organizations achieve their mission, create value and advance their causes, industries and professions. The Mt. Laurel – based company is composed of four main divisions within AH; a full-service association management company (AMC); a marketing and communications agency; a meeting & events management team; and a division that focuses on other custom solutions such as strategic planning, website builds and database integrations, accounting, recruitment, public affairs and lobbying, certification management, and growing non-dues revenue. AH maintains AMC Institute Charter Accreditation status. The AMC Institute Accreditation program is based on an ANSI Standard. As named by the Customer Service Institute of America (CSIA), AH is a Platinum Certified Customer Service Organization. For more information, visit www.AHredchair.com.
# # #